Pop up stores have a tendency to pop up unannounced, stay for a short time, and then disappear or morph into something else, adding to retail a fresh feel, exclusivity and surprise.
Hermes opened up a temporary silk bar in Causeway Bay.
Kate Spade opened up an inviting igloo for three weeks in New York City's Bryant Park. It handed out free hot chocolate to keep shoppers warm.
Godiva opened a pop-up boutique for Valentine's Day this year on 5th Avenue in New York City.
I have the honour to take part in an upcoming pop up store
(23-26 th of August) , I am thrilled!
I have to tell you, it is not in New York, but in the beautiful old Belgian city Antwerp.
Here is the link to the Facebook Page.
Location: Zand 5 - 2000 Antwerp
This is the website of the lovely lady who organises everything: www.ellenaernouts.be
I know, most of you don't live in Belgium to come to the store, but all my items are of course still available online at Zest4colour